Introduction

If you've ever attended a press conference, you're probably familiar with the process of writing a post event press release. But if not, here's an overview: Your organization has just attended an event and wants to share the news with the public. The most important part of this process is summarizing what happened at the event so that readers can understand what happened without having to read through all of your competitor's posts on the same topic (which would result in confusion).

Write a headline that summarizes the event

The headline is the first thing that people will see when they click on your press release. It should be short, to the point and catchy.

The headline should summarize what happened at the event and include a few words about how it will benefit readers. For example, “200 Attendees Celebrated International Women’s Day With Inspirational Speakers in Brooklyn, NY” could be written as:

• 200 attendees celebrated International Women's Day with inspirational speakers in Brooklyn, NY
• Or:
• 200 people gathered for an inspiring discussion about women's rights at a local library

Include essential details about the event

• Date, time and location of the event.
• Who organized the event?
• Who was invited to attend?
• What was the purpose of the press release on event? Was it a business meeting, or something more social in nature (like a fundraiser)?
• What was its outcome? Was there a positive impact on your business's bottom line (e.g., increased sales figures)?

Give a brief summary of the event

You should begin by giving a brief summary of your event. What was it? When did it happen and where did it take place? Who was there to attend and what were their motivations for being there, if any? What did you learn from the event?

You can also include some highlights from your press release on event in this section if you want to provide more information about what happened at the event.

Focus on human interest

When writing an event press release, it's important to focus on human interest. This means including quotes from attendees, speakers or other people involved with the event. If you're able to include photos of attendees and/or speakers, please do so!

Include photos of:

• The venue where your event took place (this will help potential customers visualize themselves attending)
• Any activities that took place at your event (if there was any)

Provide an overview of your organization/personal brand

• What is your organization/personal brand?
• What are your goals and values?
• How do you want to be perceived by others, and how do you want people to remember you after the event is over.

Include a quote from someone who attended the event or someone involved with the event

• Quote from an attendee.
• Quote from an organizer.
• Quote from a speaker or panelist.
• Quote from a sponsor of the event, if applicable (e.g., "The [sponsor] would like to thank").

Include any additional information (such as images, links, etc.) in the body of your press release

If you have photos or videos, include them in the body of your press release.

If you have social media profiles, include links to those profiles at the bottom of your post event press release.

Finally, if you have a website or blog website that was used during this event (and is still available), provide a link back to it as well.

Your post-event press release should be short and to the point.

Your press release should be short and to the point. It's important that you don't use too many words, or write in a boring way, or be repetitive—and it's especially important not to be vague or general when writing your post-event press release.

This is why we recommend using only two paragraphs for each event: one that highlights what happened at the event and one that summarizes any other information about it (such as how many people attended).

Conclusion

We hope this article was helpful in giving you an understanding of what a post-event press release is and how to create one. Remember, if you have any questions about writing your own event press releases, feel free to reach out!

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